Post by account_disabled on Oct 25, 2023 6:29:19 GMT
For example, an AI model could identify customers who have previously returned products and have not visited the site for six months as “highly likely to churn.” This result can then be turned into a segment. The seller then has the opportunity to reactivate customers from this segment through customer service, targeted discounts, advertising or other mechanisms.
While some AI solutions function as “black boxes,” the best ones combine transparency with automation, explaining the basics of propensity scores – for example, “the customer did not view product pages in phone number list a particular category.” Automate customer segmentation in real time with AI In addition to using AI to identify and create effective segments, personalization leaders often automatically move customers between segments in response to their behavior in real time.
For example, if a customer usually shops in the men's category, but on Valentine's Day buys something from the women's category, the system can automatically move him to the "women's gifts" segment. As a result, during the same browsing session, the customer can immediately receive a personalized experience that highlights the most interesting gifts for women and related promotions.
While some AI solutions function as “black boxes,” the best ones combine transparency with automation, explaining the basics of propensity scores – for example, “the customer did not view product pages in phone number list a particular category.” Automate customer segmentation in real time with AI In addition to using AI to identify and create effective segments, personalization leaders often automatically move customers between segments in response to their behavior in real time.
For example, if a customer usually shops in the men's category, but on Valentine's Day buys something from the women's category, the system can automatically move him to the "women's gifts" segment. As a result, during the same browsing session, the customer can immediately receive a personalized experience that highlights the most interesting gifts for women and related promotions.