Post by account_disabled on Dec 20, 2023 5:04:40 GMT
His problems, what his real objectives were. We are very far from the need expressed during his appeal. Result: from 5k€, in 2 hours I went to 30k€. I did not multiply my price by 6. I switched to another offer, very different, which really addresses his problem. Even if she has some knowledge of digital, the expert is me, not her. It is therefore with me that she will pilot this mission. My competitor remained with his response to a need and a budget 3 to 4 times lower. What are you selling ? I don't know ! 2009, I left a meeting with my first (the very first) prospect. My project interests him. He thinks I can help his team and he asks me to meet his Sales Director. Appointment is taken.
I'm coming : – “So, what are you selling?” - I don't know. - "you do not know?". - No I do not know. The Email Data Sales Director is totally helpless. He is over 50 years old and in 30 years of career, I guess that one has never been done to him. However, I am not provocative, I do not play. So, no, when I arrive for a meeting, and I haven't yet spoken with him, I don't have anything to sell him. I have lots of products (site, e-commerce site, content, ads, social media, SEO, SEA, lead generation, followers, influence... him? one of his brands?, his employer?, his teams?...), I don't know which one he needs, what he needs.
We will start by discussing, by talking about their business issues and then we will see what is the best offer to help them resolve the problems linked to their online presence. However, I was super prepared. I had audited its site, its competitors, its campaigns, its presence. I had a complete action plan in my head that I could have sold to him. But no, I wanted to listen to him to understand his problems and give him the best answer. The idea I had of his issues was not necessarily in line with his vision. Result: from 5k€, in 2 hours I went to 30k€. I did not multiply my price by 6. I switched to another offer, very different, which really addresses his problem.
I'm coming : – “So, what are you selling?” - I don't know. - "you do not know?". - No I do not know. The Email Data Sales Director is totally helpless. He is over 50 years old and in 30 years of career, I guess that one has never been done to him. However, I am not provocative, I do not play. So, no, when I arrive for a meeting, and I haven't yet spoken with him, I don't have anything to sell him. I have lots of products (site, e-commerce site, content, ads, social media, SEO, SEA, lead generation, followers, influence... him? one of his brands?, his employer?, his teams?...), I don't know which one he needs, what he needs.
We will start by discussing, by talking about their business issues and then we will see what is the best offer to help them resolve the problems linked to their online presence. However, I was super prepared. I had audited its site, its competitors, its campaigns, its presence. I had a complete action plan in my head that I could have sold to him. But no, I wanted to listen to him to understand his problems and give him the best answer. The idea I had of his issues was not necessarily in line with his vision. Result: from 5k€, in 2 hours I went to 30k€. I did not multiply my price by 6. I switched to another offer, very different, which really addresses his problem.