Post by account_disabled on Jan 2, 2018 10:28:37 GMT
Hello,
There is no strong evidence to support the belief that corporate advertising works. Many doubt the data cited earlier that demonstrated a correlation between stock prices and corporate image advertising. A study by Bozell & Jacobs Advertising of 16,000 ads concluded that corporate advertising contributed to only 4 percent of the variability in the company's stock price, compared with a 55 percent effect attributable to financial factors.45 A second study also casts doubts on earlier studies that concluded that corporate advertising worked.Is this right information about Corporate Marketing Examples? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.
There is no strong evidence to support the belief that corporate advertising works. Many doubt the data cited earlier that demonstrated a correlation between stock prices and corporate image advertising. A study by Bozell & Jacobs Advertising of 16,000 ads concluded that corporate advertising contributed to only 4 percent of the variability in the company's stock price, compared with a 55 percent effect attributable to financial factors.45 A second study also casts doubts on earlier studies that concluded that corporate advertising worked.Is this right information about Corporate Marketing Examples? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.